Expertise in market strategy
Horatio AB was founded in 1988 by Peter Smith. Peter, who remains the principal owner advises clients via Horatio, but also in association with Ohde & Co, Göteborg, pims.ai, London and Malik, St. Gallen.
Peter´s areas of expertise are primarily strategy development at corporate and business unit level, customer value management, range management, evaluating start-ups and acquisitions and business performance benchmarking.
Successfully delivered projects
Project work spans many different industries including construction and building, manufacturing, forestry and paper, chemicals, oil, defence, branded consumer goods, beverages, shipping, telecom, aquaculture and feed science and environmental abatement.
Prior to entering management consulting, Peter spent 16 years in the shipping and shipbuilding industries, primarily in CFO positions where he took part in acquisitions and the restructuring of these industries. Peter was later responsible for maritime policy issues heading up the industry department of the Swedish Shipowners´ Association.
