Horatio Strategy & Management

Management consultants and business advisors

Management consultants and business advisors

MORE ABOUT HORATIO

Expertise in market strategy

Horatio AB was founded in 1988 by Peter Smith, who remains the principal owner. Peter has worked as a management consultant and business advisor via Horatio, but also in association with Ohde & Co, Göteborg, PIMS Associates Ltd., London and Malik Management, St. Gallen.


Peter´s areas of expertise lie primarily in strategy development at corporate and business unit level, customer value management, range management, evaluating start-ups and acquisitions and business performance benchmarking.

Successfully delivered projects

Projects have been successfully delivered in different industries including construction and building products, manufacturing, forestry and paper, chemicals, oil, defence, branded consumer goods, beverages, shipping, telecom, aquaculture and feed science and environmental abatement.


Prior to entering management consulting, Peter Smith spent 16 years in the shipping and shipbuilding industries, primarily in CFO positions where he took part in several acquisitions and in the restructuring of these industries. Peter was later responsible for maritime policy issues heading up the industry department of the Swedish Shipowners´ Association.

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